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Privacy Policy for Racks Direct

Effective Date: 1/1/2024

Welcome to Racks Direct. We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website (the "Site").

2. Information We Collect

2.1 Personal Information

When you use our Site, we may collect personal information that you voluntarily provide to us, including but not limited to:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information

  • Any other information you choose to provide

2.2 Non-Personal Information

We may also collect non-personal information about your visit to our Site, including:

  • Browser type

  • Operating system

  • IP address

  • Pages viewed

  • Time spent on our Site

  • Referring website

  • Clickstream data

3. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders

  • Communicate with you about your orders, inquiries, and other requests

  • Improve our Site and services

  • Personalize your experience on our Site

  • Send you promotional materials and offers (if you have opted in to receive them)

  • Analyze Site usage and trends to improve our services

4. Sharing Your Information

We do not sell, trade, or otherwise transfer your personal information to outside parties except as described below:

  • Service Providers: We may share your information with third-party service providers who assist us in operating our Site, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.

  • Legal Requirements: We may disclose your information when required by law or in response to legal process.

  • Business Transfers: In the event of a merger, acquisition, or sale of our business or assets, your personal information may be transferred to the acquiring entity.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small data files stored on your device that help us understand how you use our Site and improve your browsing experience.

You can control the use of cookies through your browser settings. However, disabling cookies may affect your ability to use certain features of our Site.

6. Data Security

We implement a variety of security measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

You have the right to:

  • Access, update, or delete your personal information

  • Opt-out of receiving promotional emails from us

  • Request that we limit the use of your personal information

To exercise these rights, please contact us using the information provided below.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to read the privacy policies of any linked sites you visit.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:


Racks Direct
1687 Timocuan Way Unit 113
Longwood FL 32750


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